Before I study PR and listen to this guest lecture, I think it is just a very simple thing which is only promotion to different parties and the creativity is the key for every practice. However, I'm totally wrong with this concept and PR is really important to the success of different events.
At the beginning, the understanding of the nature and detail information of the event is essential because it needs a very clear mission to set the position in the market and it is directly related to the success base on the market need and competitiveness.
Taking care of every parties' need may be the difficulty in the PR practice because it may consist the huge vary between the company boss, the sponsors, the audiences and the media, so understand the components of need in each party and strike the balance to create the further plan is not that easy as the wrong understanding or balancing will lead to the failure of the event with the wrong plan. No matter which side cannot be satisfied, the event will lost the supports.
Even attracting the media to help spreading out the information requires a lot of techniques. It is because the media is uncontrollable, every piece of information they pick to report may not be the one you want to deliver but the level of interest of the public is the key to decide. Therefore, the PR co. always need to build up good relationship and communication with them and catch up the characteristics of those media, such as their patient, focus, needs etc. When to have the press conference and release and how to arrange to fulfill the needs of different parties are always base on the experience of the PR co. as the longer and better they run, the more success they can perform due to the grasp of comprehensive information.
If anyone who think PR is an easy thing to do like I was, it is totally wrong and it is a good chance for you to re-understand this complicated but interesting topic.
yes, I totally agree with you that it is difficult to be a PR. Firstly, a PR require a fluent communication skills to duel with different stakeholders. It is quite challenging because you need to statisfy most of them to finish the business. After that, having good relationship with media is also important because media may report things they liked. Therefore, they can be friend or enemies if you don't establish relationship with them.
ReplyDeleteThx Ethel, we now recognize that how important is the relationship among the PR field and let's build up a better one as earlier as we can=)
DeleteNowadays, Instead of using advertment to promote events, more company would like to hire a PR team to promote the events. soft sell is effective than hard sell. That's why we need to word hard and practice more in PR events. Add Oil together
ReplyDeleteYou're right, practice always makes perfect so work hard together!!
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